Stock's Fly-N-Buy Program A Hit WIth Homebuyers
7/9/2010

Stock Development’s Fly & Buy program has been a hit with homebuyers from out of town.

Over the past few years the program has produced 50 new home sales for Stock Development.

“Our Fly-n-Buy Program has been an important part of our sales success,” said Tim Clark, Vice President of Sales for Stock Deveopment. “It allows homebuyers to fly to Southwest Florida and spend the weekend at Lely Resort or Paseo and have their travel expenses reimbursed at up to $1,000 if they sign a new home contract.

According to Clark, in both communities, the spectacular amenities complexes are completed and in full use by residents, offering a terrific opportunity for homebuyers to experience, firsthand, the lifestyle that is available. They also have the chance to live in one of Stock’s homes and see the quality of construction. -more-

“I believe the program has been even more effective this year given the concerns of homebuyers, “ said Clark. “They want to know a homebuilder is financially solid. We are happy to welcome guests into our communities to see the new home construction activity. Through June we have sold 170 new homes at Paseo and Lely Resort and have more than 150 new homes in virtually every residential style under construction. It gives them enormous confidence when they see our success.”

Both communities have been incredibly popular with Canadian buyers who have made up approximately 25 percent of Stock Development’s 170 new home sales in 2010. Stock’s Fly-n-Buy Program is one of the reasons why.

“The Fly-n-Buy Program is especially popular with Canadian homebuyers,” said Clark. “Both Paseo and Lely Resort have large numbers of Canadian residents. Direct flights from Toronto and Montreal, as well as Detroit and Buffalo, give Canadians easy access to Southwest Florida.”

According to Clark, the Fly-n-Buy Program remains popular through the summer months, allowing prospective homebuyers the chance to visit at a more leisurely pace outside of the busy winter months.

“We already have almost every weekend booked throughout the summer months,” said Clark. “The Fly-n-Buy Program was one of the reasons we registered 37 new home sales in May and June after the traditional end of the winter sales season.”

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